Why Postcards Save Marketing Dollars

Aren’t we all looking for inexpensive marketing ideas that actually work? With all of the available options and varying costs, it can be a scary task. Direct marketing is increasingly favored due to its targeted methods and measurability, and postcard marketing, a growing sub-set of the trend, is no exception. Many companies have abandoned the idea of sending sales letters. Postcards are now the premier choice when it comes to getting more bang for your buck, and here’s why:

Postcards are direct and detailed.
With postcard marketing, your message goes straight to your audience. Multiple mailings in one campaign can acquire even more awareness. The small space obliges your communication to be brief and concise, so it boasts increased visibility. Plus, direct mail recipients don’t have to open a postcard, or speculate who it’s from–The message is right in front of them, so they’ve basically finished reading it as soon as it’s in their hands. Pretty cool, right?

Marketing design, simplified.
Have you ever had to create your own marketing material from scratch? If you’re not a designer by trade or at the very least have a creative mind to begin with, this can be an extremely tough job. Today’s better part of postcard marketing sites offer free templates that can also be used to easily integrate your own artwork and logos. You can have your postcard created and ready to send in minutes!

No new ink cartridge necessary.
Those of you who have produced sales or marketing letters before and thought “It’s just a few hundred, I’ll save money and print them myself,” know this pain all too well. You’re changing your ink cartridge (or worse, running out to buy a new one) before the job is even done, not to mention it doesn’t look as nice as you hoped, and that printer takes forever! Smart marketers visit the one-stop-shop sites to get their piece created, printed, and sent with only one visit.

Target your ideal senders.
Top companies that offer postcard marketing services give the opportunity to upload your own list of current clientele, as well as provide list services to acquire new ones. You can choose the exact demographics and location for your postcard’s destination. Some even get as detailed as income rates, home values, number of vehicles, and the list goes on! These specifications will give you a much better return rate than simply dropping your message in any old mailbox.

Save on Postage
Back to the idea of sending postcards in place of letters-it makes perfect sense when, on average, postcards are around 20 cents less to send. In the scheme of one postcard or letter it may not seem like much, but do some quick math and multiply that by the number of pieces you’re mailing. You can save hundreds, or even thousands of dollars depending on the size of your mailing.

Time is Money
It’s a great cliche, we know, but one of the truest that ever was. But give some thought to how much time it would have taken you, or the employee you’re paying, to carry out the same tasks with a letter. The time it takes to design your piece, have it printed, fold the letters, stuff and seal the envelopes, stick on address labels (or-gasp! -writing addresses if you’re not label savvy), and put a stamp on every single letter. Whew! Fortunately, the technology that’s emerged in today’s marketing automation eliminates this work…so why not take advantage?

After discovering one of the best ways to deploy direct marketing without breaking the bank, it’s time to build your postcard and cross “marketing” off this month’s to do list!