The Horror Of My Network Marketing Experience

I want to share with you, my opinion about network marketing, aka direct marketing, or mlm (multi-level marketing). I’m currently involved in a direct marketing company and have been for 4 months. I love the product and the company, I’m making money, and overall, my experience as a network marketing newbie has been very positive. In short, there is no “horror story”. But I’ve learned a few things during the last 4 months that I want to share with those of you who are considering network marketing, or mlm, as your chosen home based business opportunity.

There are 4 things I’ve found to be extremely important to success in this industry:

o First – do not enter into a network marketing business hoping that you are going to make money. What I mean is, like having a j-o-b, it’s hard work, not a free ride. Once you join your chosen company, the money doesn’t come pouring in while you lounge around poolside eating bon-bons. You need to learn your product(s). You need to learn how to market your mlm business. You need to learn or perfect your presentation skills, whether using the phone or in person. And, in today’s world, you need to learn how to market your networking business by taking advantage of the internet. And, believe me, if you’re not a wiz on the computer, this can be very frustrating. The point is……you need to work. It’s a business, and, like any other business, it will fail if you are not working at it.

o Second – pay attention to the company leaders, not just the product(s). Who are they? What are their backgrounds? How much experience do they have in the industry? Just like with your business, the company must have a strong, driven management team in order to succeed. Wouldn’t it be sad if you’ve done everything right……marketed your business, grew your downline, trained your partners, and started making big money…….only to have the company go out of business? Believe me, it’s happened. Check out your company’s management team!

o Third – does the network marketing opportunity you are considering have a relevant product line? Your product needs to be unique in some way, and beneficial to the consumer. Generally speaking, direct marketing products are on the high end of the price range for any product category. So your product needs to offer something to the customer that they can’t get in other off-the-shelf products. If it’s new, or cutting edge, even better. As an example, there are a lot of nutritional juice beverages out there being marketed through network marketing. Even so, a company entered that marketplace a few years ago and took the industry by storm. Why? They had a unique ingredient that had a marketable story behind it. Boom! The company experienced unprecedented growth. Of course, they had all the other important components – solid management, great compensation plan, training tools, etc., but the product was unique and perceived as beneficial to consumers.

o Fourth – what position will you hold? How many distributors/affiliates are in the organization? I can’t tell you how many times in my limited career I’ve heard comments like “there’s enough (prospects) for everyone”, or “the company’s only 3 years old”. Most of the time, I hear that from upline distributors who got in on the ground level. Can you make money with the right company if you’re the 500,000th distributor? Yes, you can (see first point). Would success come much faster if you were one of the founding distributors of your network marketing opportunity? Absolutely!

Why am I telling you all of this? Because times are tough. Just getting to work costs, what, 3 times more than it did this time last year? Jobs are being cut in favor of less expensive, off shore or automated solutions. Benefits are being cut. Child care costs are high. Employees are expected to use technology (cell phones/computers) without reimbursement from the company, and the additional hours those technologies add to the workday are draining.

My message is simply this: don’t dismiss a network marketing opportunity as a source of secondary income. It can help alleviate the “pain at the pump”, pay for family vacations, or add to your savings account. With hard work, it can also be a path toward self employment and financial freedom. A network marketing home based business can be a rewarding and financially beneficial experience when you do your homework and choose wisely.

Best of luck,

Debbie Corr