How Direct Marketing Can Help You Maximize Your Profits

You have a lot of choices when it comes to marketing methods, but out of all of the different approaches you could take, direct marketing is the one that is going to be the most likely to bring you a lot of success. This is true no matter how big or small your business is! You wouldn’t believe how successful companies are becoming through the use of direct mail marketing alone. This is one of the easiest and most cost effective ways to increase your sales on a broader scale.

One of the bets aspects of using this type of marketing is that it b becomes much easier for a business to reach its target audience. This is mostly because of the fact that this type of marketing allows you to add a more personal touch to your campaign. You have the ability to make your messages to customers highly customized once you have carefully considered exactly what kind of prospects you are trying to reach. When you can tailor your messages specifically towards the people receiving them, you will have a much higher level of success.

Sometimes it can be rather difficult to get your customers to go from simply considering your item to actually making a final purchase. However, making your campaign more personal and targeting your audience more directly will give you a greater chance of convincing your customers to actually buy. Also, you will have to consider the quality of your leads when it comes to direct marketing. You are only going to get excellent results if you are following leads that actually have the possibility to turn into paying customers. This is why it is not as important to pursue a large quantity of leads, but rather a lower quantity of high quality leads. Other marketing approaches do not use this kind of reasoning.

Sometimes it can be fairly difficult for you to really get your message across to your prospects. Using this type of marketing can really help you with this. The idea is to make sure that you do not begin your marketing campaign until you have taken the time to thoroughly get to know your audience and understand their true needs and wants when it comes to purchasing. You will never be truly successful unless you have really taken the time to get to know your target market.

Many people truly love this form of marketing, not just because it brings results but also because it is extremely cost effective. When it comes to advertising, it can be really easy to blow through your budget without even realizing it. This is why many people choose to take the direct approach to marketing in order to cut down on costs.

One thing that is important to remember with this approach is that you have to be patient and remain persistent. Direct marketing is sure to bring results, but the key to finding success with this method is to do everything in repetition on a consistent basis.

5 Reasons to Use Postcards For Marketing

When considering different forms of advertising, always think about postcards. When I refer to postcards I mean 4 inch by 6 inch (4″x6″) flyers. I have many reasons to use them, especially in small business marketing, and I have found them to be very effective. Here are five good reasons why postcards should be included in your marketing campaign.

Reason #1: Low cost to print.

4″x6″ postcards are pretty inexpensive to print in comparison to most other printed items. I can have a box of 5,000 cards designed, printed, and delivered for under $500. Brochures can cost that much for 500. When dealing with small business marketing, these flyers can save a huge amount on marketing and printing costs.

Reason #2: Size.

I’m sure everyone has seen a 4″x6″ flyer at some point. Many times they are placed on your car or left in your door. These flyers are easy to handle, distribute, and save. If someone receives a 4″x6″ flyer with coupons on it, they are more willing to save it than if they receive the same coupons on an 8.5″x11″ sheet of paper. Obviously, everyone will have different reasons for using flyers, but 4″x6″ postcard-size flyers are effective in just about every situation.

Reason #3: Postage Costs.

Postage goes up quite often. It seems like every time I go to the post office, it has gone up again. When determining how small businesses will market to their target markets, postage is always part of the equation. If you are mailing a 4″x6″ flyer, it will cost you the postcard rate, not regular first class, which saves you almost half. Many people tell me they use a mailing house and it helps reduce costs, but I have used them before also. The savings you receive in postage is usually eaten up by the mailing house’s fees, and even before those fees, you still save money with 4″x6″ flyers.

Reason #4: Quality.

4″x6″ flyers are used quite a bit, especially by the entertainment industry. For this reason, there are many printers available for 4″x6″ flyers. You have to be selective in choosing your printer, but the better printers provide a top-quality finished product. The price I quoted earlier is for UV-coated, 14 pt stock, and full-color on both sides. Most small businesses struggle with price of printing because they usually can’t order large quantities. They usually end up using weaker quality products to save money, but 4″x6″ postcards can be top-quality and still save money.

Reason #5: Attention-Grabbing.

Many direct mailers tell me I should send a letter, sample, pen, and other garbage in an envelope. Besides the outrageous cost this brings, it weakens the response. People see a marketing piece in the mail a mile away, including postcard flyers. Will they take the time to open the envelope, maybe. Will they read the postcard flyer because the information is staring at them, definitely! Test the theory yourself: see how many envelopes you decide to open versus the number of postcards you read.

How to Write an Effective Direct Mail Copy

Direct mail is not a new concept, in fact it has been around since the 1800′s. But then there were far less ways to market products apart from store from advertising. Today we have so many options available such as television and radio not to mention the incredible possibilities of the internet, and direct mail is still as widely used as ever.

Many advertisers and marketers they consider direct mail as being a waste of advertising dollars. Presenting advertising from radio, television and over the internet certainly gets the message across to a vast volume of people at a small cost per person. But there really is still value in direct mail marketing. Direct mail marketing is more personal than most other advertising platforms. It may cost more per person, but there may be less stray dollars spent. Direct mail advertising may include product samples, coupons or any number of incentives that are impossible for many other marketing platforms to deliver.

Writing for direct mail has changed through the years. Once sales pages that were pages and pages long have now been refined and are now only one page, or up to three pages long. People have changed, and times have changed, people just don’t have the time and read pages of advertisement out of interest. If it doesn’t get to the point and make itself clear, well then it has been a waste of advertising dollars.

Please enjoy these few tips we have prepared for you for the effective writing of direct mail marketing.

o Don’t overdo it with the bows and frills. A sales letter is in fact a real letter, too many pretty pictures and brochure inclusions make it far too much like an advertisement.

o This is a letter you may make it personal. Be courteous and address your reader by name. You may need to do a little more homework on your target but the results are well worth it. Consider that you are writing to a friend.

o Call attention to the key points. The key points are problems your product can solve for your readers. Feel free to underline and highlight and please use that ever effecting bullet list.

o Turn features into benefits. The reader really wants to know what it can do for them, not just what it can do.

p.s. Don’t forget the “P.S. “Most reader are interested in the P.S. this is in fact the most often read part of your sales letter.

Direct mail campaigns may appear to cost a little more per person, but this is money well spent into an effective advertising campaign. Use it to your advantage and remember that this is a letter to your customer not an advertising brochure.