Why Postcards Save Marketing Dollars

Aren’t we all looking for inexpensive marketing ideas that actually work? With all of the available options and varying costs, it can be a scary task. Direct marketing is increasingly favored due to its targeted methods and measurability, and postcard marketing, a growing sub-set of the trend, is no exception. Many companies have abandoned the idea of sending sales letters. Postcards are now the premier choice when it comes to getting more bang for your buck, and here’s why:

Postcards are direct and detailed.
With postcard marketing, your message goes straight to your audience. Multiple mailings in one campaign can acquire even more awareness. The small space obliges your communication to be brief and concise, so it boasts increased visibility. Plus, direct mail recipients don’t have to open a postcard, or speculate who it’s from–The message is right in front of them, so they’ve basically finished reading it as soon as it’s in their hands. Pretty cool, right?

Marketing design, simplified.
Have you ever had to create your own marketing material from scratch? If you’re not a designer by trade or at the very least have a creative mind to begin with, this can be an extremely tough job. Today’s better part of postcard marketing sites offer free templates that can also be used to easily integrate your own artwork and logos. You can have your postcard created and ready to send in minutes!

No new ink cartridge necessary.
Those of you who have produced sales or marketing letters before and thought “It’s just a few hundred, I’ll save money and print them myself,” know this pain all too well. You’re changing your ink cartridge (or worse, running out to buy a new one) before the job is even done, not to mention it doesn’t look as nice as you hoped, and that printer takes forever! Smart marketers visit the one-stop-shop sites to get their piece created, printed, and sent with only one visit.

Target your ideal senders.
Top companies that offer postcard marketing services give the opportunity to upload your own list of current clientele, as well as provide list services to acquire new ones. You can choose the exact demographics and location for your postcard’s destination. Some even get as detailed as income rates, home values, number of vehicles, and the list goes on! These specifications will give you a much better return rate than simply dropping your message in any old mailbox.

Save on Postage
Back to the idea of sending postcards in place of letters-it makes perfect sense when, on average, postcards are around 20 cents less to send. In the scheme of one postcard or letter it may not seem like much, but do some quick math and multiply that by the number of pieces you’re mailing. You can save hundreds, or even thousands of dollars depending on the size of your mailing.

Time is Money
It’s a great cliche, we know, but one of the truest that ever was. But give some thought to how much time it would have taken you, or the employee you’re paying, to carry out the same tasks with a letter. The time it takes to design your piece, have it printed, fold the letters, stuff and seal the envelopes, stick on address labels (or-gasp! -writing addresses if you’re not label savvy), and put a stamp on every single letter. Whew! Fortunately, the technology that’s emerged in today’s marketing automation eliminates this work…so why not take advantage?

After discovering one of the best ways to deploy direct marketing without breaking the bank, it’s time to build your postcard and cross “marketing” off this month’s to do list!

Engage With The Professional Residential Painters To Make Your Space Vibrant!

One of the most overlooked aspects of building or renovating a property is painting. Many people forget that a fresh coat of paint can boost the appearance of any space instantly. In addition, the use of high-quality paint under professional guidance makes your walls more durable and resistant to harsh weather elements. Thus, your property remains in optical condition for a long time.

To save a few pennies, many homeowners hire inexperienced and unqualified painters not checking their background. It may look beneficial now, but it puts you into the hassle later.

In some cases, the result of their service will fade away within the year. If you want to take advantage of your investment for a long time and grab peace of mind, then you should research and find reputable residential painters Calgary.

Importance of hiring the residential painters

Unlike before, people specialized in specific areas because it helps them showcase innovative and stunning outfits. Instead of engaging with the painters, you can find the residential painters to paint your home. Being residential painters, they know in-depth about the property and use the right tactic to properly paint different sections of the home.

As they have painted different types of homes, they are well-experienced in providing attractive results. They use the appropriate tools and spend enough time to reap the potential result. According to your home’s environment, size, and the number of helpers, the residential painter will provide the quote and complete the task within the deadline.

Why should you hire a residential painter?

Are you still thinking about the reasons to hire the residential painters Calgary? Then, look at the following section carefully.

Residential painters are the perfect choice for painting the home because they offer you excellent quality service than DIY painting and inexperienced painters. They use the appropriate tools and techniques to ensure that everything goes smoothly.
The output of the painting also remains the best. It enhances the aesthetics of the space very well. They treat both interior and exterior of the space equally. So, the end result will be awesome.
When you house more than a single storey, it is quite hard to paint the entire space. You require the ladder and long handles on your paint rollers. If the unqualified painters attempt to paint the big house, they consume more time and put their life at risk. They never take any safety measures and do the task just for money. Upon engaging with the professional, you will not worry about these things. They follow all the safety measures and standards.
The professional painters render guarantee for their work. In case if you find any peeling or fading in the walls within the specific duration of work, you can call them to rework without paying a dime. They will come back to your space and fix the issues.
Most importantly, they carry the insurance and take responsibility for all the hassles that occur during work. So, your space is protected against damage and thus enjoys peace of mind. When the painters damage any item, you can claim it against the insurance.
When you decide to hire residential painters, think twice and research well before engaging with someone. It protects your time and money hugely. So, you will get the peace of mind and happiness.

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.

Embracing a cause makes good business sense. Nothing builds brand loyalty among today’s increasingly hard-to-please consumers like a company,s proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits.

Powerful marketing edge

Cause-related marketing can become a cornerstone of your marketing plan. Your cause-related marketing activities should highlight your company’s reputation within your target market. Cause-related marketing can positively differentiate your company from your competitors and provide an edge that delivers other tangible benefits, including:

  • Increased sales
  • Increased visibility
  • Increased customer loyalty
  • Enhanced company image
  • Positive media coverage

By choosing a cause you are passionate about, cause-related marketing is emotionally fulfilling. It’s a way to merge your profit center with your “passion center” and build a business that mirrors your personal values, beliefs and integrity. If your cause also resonates with your target market, your activities will generate tremendous goodwill and media attention can be its side effect.

Real-World Success Story

Cosmetic dentist Mark McMahon made himself a media mini-celebrity with a thriving practice due in part to his high-profile pro bono work in his community, a strategy that landed him radio and TV appearances in areas where he worked.

McMahon established partnerships with local charities, including a homeless shelter and a shelter for battered women, and offered free dental services to their members. Before each event, he contacted local media and let them know what he was up to. Several TV crews showed up, filmed him treating patients, and later aired the segments on the evening news.

“These events were surprisingly easy to arrange, and every year, they’d help us get press simply by doing these charitable promotions,” McMahon says. “Local television news stations loved the emotional element. And it was obviously rewarding to see patients after we’d treated them who’d been in pain for months talking about how glad they were to be relieved of their toothaches.”

Another project involved the Delancey Street Foundation, a residential education center for former substance abusers and ex-convicts. “I agreed to treat some of their members’ acute dental needs,” McMahon says. “I quickly appreciated the media appeal of transforming the appearance of these rough-looking guys with terrible smiles.”

McMahon captured the event with before and after photos. “These guys had missing teeth and terrible smiles,” he says. “So I had a professional photographer capture before pictures of these guys in street clothes with their snarling faces. After I fixed their teeth, we took more pictures, but this time dressed the guys in suits and ties, now looking like lawyers and accountants, with me sitting right in the middle. The media loved it, and it was great seeing these men looking like new.”

McMahon’s TV appearances created name recognition. “After I did the story on a local television show, I was recognized in my gym by a masseuse who had seen the show,” McMahon recalls. “She said, ‘I was thinking about you this morning while I was flossing my teeth.’ She became a great source of referrals.”

(Excerpted from the book Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, by Steven Van Yoder)

Getting Started

Cause-related marketing yields mutual benefit. Look for partners with a similar agenda whose goals can be better achieved by partnering with your business. Take inventory of the assets that make you an appealing partner in a cause-related venture.

There are many types of mutually beneficial relationships you can form with your cause-related partner, including special events, sales promotions and collection plans. An easy way to embrace a cause is to team up with a charity.

Whenever Johnny “Love” Metheny, a slightly famous nightclub owner in San Francisco, opens a new club, he shares the limelight with a local charity. “I have a history of including the Leukemia & Lymphoma Society in my grand openings,” says Metheny, who was voted the society’s Man of the Year in 1991. “It’s not only something I feel good about, but it helps us market our businesses to the community and media at the same time.”

Volunteer with an organization. When Eunice Azzani, an executive recruiter, volunteered to serve on the board of the San Francisco AIDS Foundation, she didn’t anticipate that it would connect her with executives from Mervyn’s, Bank of America, and Wells Fargo Bank, all of who eventually hired her to work for them.

“People don’t hire a piece of paper or a process. They hire people they trust,” Azzani says. “Volunteering for a position at a local organization makes you very trustworthy.” She advises business owners to target causes they believe in. “If you’re helping with a cause you believe in, people will see that you care. And they’ll realize you will probably care as much about your work.”

As your partnership takes shape, become ambassadors for each other. Talk about the charitable organization and have flyers available. Promote the organization (and your partnership) on your website and in your newsletters. Ask your partner to extend the same courtesies to you.

Never lose the marketing focus of your community partnership efforts. Even though the work is philanthropy, your cause should generate interest in your company and motivate people to buy from it. Select a cause that is important to your target market, and make sure your target market sees that connection.