Copywriting And Direct Marketing Master Class: Revelations From The Book Moneyball

“If you are going to pay these guys $150,000 a year to do this, we should at least know how good they are… “

Bill James

1977 Baseball Abstract.

“If you are going to spend $5,000 on a single trade journal ad, then we at least want to know how many responses we get.”

Zac Nelles’ direct marketing corollary.

That quote pretty much sums up why Bill James is so important to direct marketing. This isn’t new but it was the first time I was able to grasp just how powerful paying attention to the right information is.

Most of us have seen the movie Moneyball and are familiar with Billy Beane and the Oakland A’s ability to punch with the best despite one of the lowest salary caps in the league. What is not really covered in any great detail in the movie, are the men led by Bill James who make this possible.

When they are able to draft league leading hitters in the junk rounds of the draft, pluck pitchers out of ‘single A’ ball teams who are able to dominate at the Major League level, you have an unfair advantage. It is all done by knowing which stats reflect actual performance. The canonical stats used in baseball do not help – Beane and the A’s don’t use them and are able to beat better teams because of it.

By tracking your marketing you are able to punch above your weight.

You know that one version of an Ad will generate leads at $50 a pop while another at $25, when sent to the same list.

Which ad do you run and which do you scrap? Well you’d never know unless you pay attention to your stats.

All in all a simple thing to do but most of us blatantly ignore doing it. I just met with a client, who would tell me things like “we stopped doing ‘X’ because we weren’t happy with the results.”

“Why?”

“Just cos… “

No bothering with hard data, no rational decision – based on the fact that it increased costs by X and that was unacceptable.

Just an arbitrary decision. Many times, even though it is emotionally unappealing it may actually make statistical sense to do it.

Big data is just in its infancy outside of its own little world. The guy who can crunch numbers and pick statistical trends is more highly prized than the ad sales guy by many institutional marketers. Soon you’ll be competing against Moneyball operations with much deeper pockets than yours.

Then what could have been an edge for you will turn into a nightmare. People who know what they can spend to get a customer will bully the ignorant around.

You’ll still be able to create a better ad, you just need another skill before you can really take advantage of it.

What Moves the Currency Market?

The Forex Market trades $3.2 trillion dollars in volume each day. This fact alone shows the liquidity in this market and there are always buyers and sellers in the market 24 hours a day, 6 days a week. There are four major sessions in the U.S., Asian, European and London markets.

Who are the participants? Central Banks i.e. Fed’s, BOJ, ECB, BOE, and other countries; Large Institutions/Corporations, Bond Market (treasuries), Private Equity, Hedge Funds, Large Sovereign Buyers, Banks/Remittance, Clearing Houses, and Retailers.

In the U.S., the economic indicators are signals for the health of the economy. They show the signs of inflationary or deflationary market sentiment. Inflation is good for the economy and show signs of a stronger dollar. Deflation is a negative sentiment for the economy and show signs of a weaker dollar. These are the basic fundamentals for a strong or weak dollar in the U.S. compared to other countries and their fundamental analysis.

The market sentiment is the fundamental analysis i.e. economic indicators being released during each sessions and then being measured by the weakness or the strength of the actual number forecasted by the previous number. The market conditions are the volume pressures of buyers/sellers moving the trend in one market direction.

Majority of the currencies are against the U.S. dollar either indirect or direct with the dollar. So in conclusion what moves the currency market is the relative strength or weakness on the fundamental news. This will move the currency market and the volume pressures of buyers/sellers will move the currency market also.

Leather Products Manufacturers in Delhi

Manufacturers of leather goods in Delhi are involved in the manufacture of a variety of leather goods. In addition to the production of Leather bags, Leather shoes, Accessories such as Satchel bags, Leather jackets Leather clothes etc. They also manufacture Leather furniture pieces like bedroom sets Leather Sofa, Leather wardrobes, Leather beds and so on. Other products produced by Leather products manufacturers in Delhi include Leather gloves, Leather wallets, Leather Shoes, Leather purses, Leather boots and more. There are many Leather products exported from India to other countries – from Leather bags , to Leather wallets and everything from Leather clothes up to Leather shoes.

Today, there are many skilled and well-established manufacturers of leather goods in India that export their products across the globe. They purchase their raw materials from the leather cow farms in India and then export it via various channels. They generally prefer to export their final product via freight forwarders or directly to customers. The majority of customers in the western part of Europe, USA, Australia and a few parts of Asia travel to India to purchase the leather products made here.

The majority of courses stores offer leather accessories, leather wallets, purses, etc. for reasonable costs. It is recommended to purchase products from reputable courses stores since they offer authentic Leather products and excellent customer service. You may also check the reviews of the store’s former customers. These feedbacks can help you understand the quality of services offered by the business.

In addition to Leather products, Indian leather traders also make furniture items such as Arms Apartments, Pedestals, Apartments Bedroom sets, etc. with a unique design. There is a wide selection of Leather products for interior design as well as from India Leather exporters.

It is recommended to purchase Leather items from a reputable source to ensure that you receive high-quality products that arrive at your doorstep without hassle. It is also recommended to choose an courses site that provides free shipping with the items. The majority of Leather products producers in Delhi offer worldwide shipping, but you must confirm the shipping information prior to purchasing the products from them.

The courses Leather retailer allows customers shop for leather goods and pay to purchase the item. All you have to do is place your order on their site and then the delivery will be handled by the selected Leather supplier. Certain websites also provide Leather delivery services. You only need to provide your details for the shipment to them. The goods are usually delivered to the address you want within a the timeframe of. It is important to verify the delivery information prior to placing your order in order to avoid any kind of problems later.