5 Reasons to Use Postcards For Marketing

When considering different forms of advertising, always think about postcards. When I refer to postcards I mean 4 inch by 6 inch (4″x6″) flyers. I have many reasons to use them, especially in small business marketing, and I have found them to be very effective. Here are five good reasons why postcards should be included in your marketing campaign.

Reason #1: Low cost to print.

4″x6″ postcards are pretty inexpensive to print in comparison to most other printed items. I can have a box of 5,000 cards designed, printed, and delivered for under $500. Brochures can cost that much for 500. When dealing with small business marketing, these flyers can save a huge amount on marketing and printing costs.

Reason #2: Size.

I’m sure everyone has seen a 4″x6″ flyer at some point. Many times they are placed on your car or left in your door. These flyers are easy to handle, distribute, and save. If someone receives a 4″x6″ flyer with coupons on it, they are more willing to save it than if they receive the same coupons on an 8.5″x11″ sheet of paper. Obviously, everyone will have different reasons for using flyers, but 4″x6″ postcard-size flyers are effective in just about every situation.

Reason #3: Postage Costs.

Postage goes up quite often. It seems like every time I go to the post office, it has gone up again. When determining how small businesses will market to their target markets, postage is always part of the equation. If you are mailing a 4″x6″ flyer, it will cost you the postcard rate, not regular first class, which saves you almost half. Many people tell me they use a mailing house and it helps reduce costs, but I have used them before also. The savings you receive in postage is usually eaten up by the mailing house’s fees, and even before those fees, you still save money with 4″x6″ flyers.

Reason #4: Quality.

4″x6″ flyers are used quite a bit, especially by the entertainment industry. For this reason, there are many printers available for 4″x6″ flyers. You have to be selective in choosing your printer, but the better printers provide a top-quality finished product. The price I quoted earlier is for UV-coated, 14 pt stock, and full-color on both sides. Most small businesses struggle with price of printing because they usually can’t order large quantities. They usually end up using weaker quality products to save money, but 4″x6″ postcards can be top-quality and still save money.

Reason #5: Attention-Grabbing.

Many direct mailers tell me I should send a letter, sample, pen, and other garbage in an envelope. Besides the outrageous cost this brings, it weakens the response. People see a marketing piece in the mail a mile away, including postcard flyers. Will they take the time to open the envelope, maybe. Will they read the postcard flyer because the information is staring at them, definitely! Test the theory yourself: see how many envelopes you decide to open versus the number of postcards you read.

Is a Turnkey Internet Marketing Solution Right For You?

If you are into internet marketing you have definitely seen a lot of turnkey solutions to making money online. Is there any value in these? I think there CAN be, but it is never a foregone conclusion.

You need to choose the system wisely, and then you have to put in work. Give it a fair shot by investing some real time into any system you buy. No matter what turnkey solution you purchase for making money online, they all need to be followed step by step. That means you need to actually spend some time on them, no one can guarantee you overnight riches with no effort (but they will try!).

There are 3 main benefits for turnkey solutions in my opinion:

1. Theoretically a turnkey internet marketing solution will be tested and proven to be effective. Instead of investing time into promotion and coming up empty, a good turnkey solution will be known to convert well. This will help you avoid any misfires when you start.

2. It saves time. A good turnkey solution will come with everything you need to get up and running right away. That can include website templates, graphics, photos and links to any sites you are required to join. It will also come with an easy to understand set of instructions that will help you avoid any time leeching mistakes.

3. It will allow you to create multiple streams of income. This is huge. The good internet marketers out there know that M.S.I’s are the key to success. You don’t want all of your eggs in one basket. With turnkey systems like this you can quickly set up a stream of income. The time you save, will allow you to get many more streams running.

I think that these 3 benefits make a turnkey system a great choice – especially for people who are new to Internet Marketing. The knowledge gleaned from a turnkey system will help you learn how to create your own revenue streams in the future.

Like anything out there though, there is definitely a wide variety of quality when it comes to different systems. If you aren’t careful you can end up wasting your money. When you look for a system – make sure it includes:

1. Testimonials! Anyone can make up testimonials, so it is hard to judge. I think that if you have been around long enough though you can do a decent job at picking out the fakes. Look for pictures of the people giving testimonials, or testimonials from well regarded websites/internet forums. Maybe the best testimonial is a picture of sales figures. Check the site of the product you are looking into and look for pictures of sales figures, or other guarantees of past success.

2. Everything You Need. Make sure whatever system you are purchasing includes everything you need. If you need stock photos, and they aren’t included – that will mean an increase in your cost, and time. If you can’t make your own websites, you are going to want some website templates included as well. That will save you the cost of outsourcing or the time it would take to create.

3. Accessibility. This includes support and just general accessibility to the creator of the product. If you get live support, and/or email support directly with the creator of the product – then that is perfect. The fact is, these people are usually very busy so that might not be possible. In this case, accessibility is less about direct communication and more about how transparent the creator is. Do they back up the product with their name? Do they have a reputable company? An office? Contact Info? Documented past successes? Are these people living the lifestyle that you want to live? If you answer no to any of those questions, maybe you should seek out a different product.

The world of turnkey internet marketing solutions can be a bit murky and you do have to be careful. If you take the time to do your homework though, there is money to be made out there and all it takes is a bit of your time.

That is the key – time. These systems will save you a lot of it, but they also demand some time invested. You can not just buy the system and let it rot on your desktop, you must invest the time you need to make money. The great thing about a good system is that your time invested will translate directly into dollars. The more time you put in, the more money you take out.

To all of those starting out with a good system, you are off on the right foot!

New Direct Marketing Trends to Grow Your Business

Earlier, Direct marketing simply involved sending a mail or brochure to a list of people. But with the emergence of social media platforms like Facebook and Twitter, rules for direct marketing services have changed. Your existing and potential customers expect a more personal conversation. The technology used today makes this new type of direct marketing possible in ways you may have never imagined.

Now-a-days, it is possible to rent lists that have much more personal information about your potential customers like their profession, interests, etc., rather than simply knowing their name and address. You can shortlist people who are looking out for your products and interested in buying them.

You can develop direct marketing campaigns where individuals that you are interested in are targeted specifically and the content is completely personalized to reflect the preferences of the targeted individuals. Once you have created a direct marketing campaign, it is easier to push your marketing message out to your potential customers through their preferred network. For people preferring electronic communication, you can send a personalized email that drives them to a Personalized URL (PURL) where a compelling offer will allow them to subscribe to future marketing communications from you.

For those who prefer print communication, you can print a direct mail package using variable on-demand printing that contains a personalized letter and the information about the products in which they have expressed their interest. This direct mail package can drive them to a PURL to sign up for ongoing marketing communications. These new direct marketing tools are very successful in helping you to have a relevant conversation with your potential and existing customers, and in driving them to action.