Classic Debate – Why Direct Response Is Better Than Brand Marketing

If your offline business is at a stage where you’re contemplating closing up shop, I think you should reconsider doing that because you can turn your business around. Now it won’t be a walk in the park, but turning your business around is something that is very possible to happen.

I’m pretty sure that you’ve done a number of things to try to keep your business open and busy. Perhaps you’ve used newspaper advertising, new walk-ins due to your location, direct mail, or even brand advertising. All of these techniques except brand advertising can help to keep your business open.

I’m not a big fan of brand advertising for a number of reasons. For one, it’s not trackable. You have no idea if whether or not your ad is successful – and I have a big problem with that. If you don’t have the business funds like the iconic Trump Tower, McDonalds, Burger King, Microsoft, or any other Fortune 500 company… you will find that your days in business will be cut short very quickly.

Instead of following these folks, implement a direct response marketing campaign where your techniques are testable, trackable, and accountable. Direct response allows you to make changes on the fly – especially if you also market your business on the internet. The internet is a great tool to get more new customers, and to test out new headlines or campaigns that you have in store for your business.

You never want to stick with a strategy that doesn’t make money for you right away. If you do, you’ll find yourself wasting a lot of time and energy on concepts that simply don’t work. How much money is it going to take for you to lose in order to see that the current ways of marketing you are doing is totally ineffective?

I think you should take a deep assessment at how well your advertising and marketing campaigns are doing for you. If you’re using brand advertising, stop doing that and start using direct response marketing. Take your knowledge to another level about direct response, and you will find that there’s a clear difference between your old ways of marketing, and this new way with direct response.

Remember, if you’re at the brink of just totally giving up, don’t do so. There are still some great ways to build up your business that doesn’t cost you a lot of money to do so. Maybe you should consider hiring a marketing consultant who can turn your business around.

I don’t recommend much advertising and marketing agencies because even a lot of these places have a hard time staying in business. Ironic huh? Lol… I know, and that’s why you need to learn how to do direct response marketing yourself – or simply hire a consultant who has a track record of turning businesses around.

Use these tips to have the kind of business success that you dream of in your business. The more you use direct response, the more money your will make, and the more you will see which campaigns are making the most money for you.

Good luck with using these techniques to have the kind of business success that you desire.