Classic Debate – Why Direct Response Is Better Than Brand Marketing

If your offline business is at a stage where you’re contemplating closing up shop, I think you should reconsider doing that because you can turn your business around. Now it won’t be a walk in the park, but turning your business around is something that is very possible to happen.

I’m pretty sure that you’ve done a number of things to try to keep your business open and busy. Perhaps you’ve used newspaper advertising, new walk-ins due to your location, direct mail, or even brand advertising. All of these techniques except brand advertising can help to keep your business open.

I’m not a big fan of brand advertising for a number of reasons. For one, it’s not trackable. You have no idea if whether or not your ad is successful – and I have a big problem with that. If you don’t have the business funds like the iconic Trump Tower, McDonalds, Burger King, Microsoft, or any other Fortune 500 company… you will find that your days in business will be cut short very quickly.

Instead of following these folks, implement a direct response marketing campaign where your techniques are testable, trackable, and accountable. Direct response allows you to make changes on the fly – especially if you also market your business on the internet. The internet is a great tool to get more new customers, and to test out new headlines or campaigns that you have in store for your business.

You never want to stick with a strategy that doesn’t make money for you right away. If you do, you’ll find yourself wasting a lot of time and energy on concepts that simply don’t work. How much money is it going to take for you to lose in order to see that the current ways of marketing you are doing is totally ineffective?

I think you should take a deep assessment at how well your advertising and marketing campaigns are doing for you. If you’re using brand advertising, stop doing that and start using direct response marketing. Take your knowledge to another level about direct response, and you will find that there’s a clear difference between your old ways of marketing, and this new way with direct response.

Remember, if you’re at the brink of just totally giving up, don’t do so. There are still some great ways to build up your business that doesn’t cost you a lot of money to do so. Maybe you should consider hiring a marketing consultant who can turn your business around.

I don’t recommend much advertising and marketing agencies because even a lot of these places have a hard time staying in business. Ironic huh? Lol… I know, and that’s why you need to learn how to do direct response marketing yourself – or simply hire a consultant who has a track record of turning businesses around.

Use these tips to have the kind of business success that you dream of in your business. The more you use direct response, the more money your will make, and the more you will see which campaigns are making the most money for you.

Good luck with using these techniques to have the kind of business success that you desire.

How Direct Marketing Can Help You Maximize Your Profits

You have a lot of choices when it comes to marketing methods, but out of all of the different approaches you could take, direct marketing is the one that is going to be the most likely to bring you a lot of success. This is true no matter how big or small your business is! You wouldn’t believe how successful companies are becoming through the use of direct mail marketing alone. This is one of the easiest and most cost effective ways to increase your sales on a broader scale.

One of the bets aspects of using this type of marketing is that it b becomes much easier for a business to reach its target audience. This is mostly because of the fact that this type of marketing allows you to add a more personal touch to your campaign. You have the ability to make your messages to customers highly customized once you have carefully considered exactly what kind of prospects you are trying to reach. When you can tailor your messages specifically towards the people receiving them, you will have a much higher level of success.

Sometimes it can be rather difficult to get your customers to go from simply considering your item to actually making a final purchase. However, making your campaign more personal and targeting your audience more directly will give you a greater chance of convincing your customers to actually buy. Also, you will have to consider the quality of your leads when it comes to direct marketing. You are only going to get excellent results if you are following leads that actually have the possibility to turn into paying customers. This is why it is not as important to pursue a large quantity of leads, but rather a lower quantity of high quality leads. Other marketing approaches do not use this kind of reasoning.

Sometimes it can be fairly difficult for you to really get your message across to your prospects. Using this type of marketing can really help you with this. The idea is to make sure that you do not begin your marketing campaign until you have taken the time to thoroughly get to know your audience and understand their true needs and wants when it comes to purchasing. You will never be truly successful unless you have really taken the time to get to know your target market.

Many people truly love this form of marketing, not just because it brings results but also because it is extremely cost effective. When it comes to advertising, it can be really easy to blow through your budget without even realizing it. This is why many people choose to take the direct approach to marketing in order to cut down on costs.

One thing that is important to remember with this approach is that you have to be patient and remain persistent. Direct marketing is sure to bring results, but the key to finding success with this method is to do everything in repetition on a consistent basis.

Free Methods to Drive Traffic to Your Affiliate Marketing Offer

There are many, many ways to drive traffic to a website. Today we will discuss some of the best methods that don’t take a cash outlay.

Free traffic

That’s right – free traffic generation for your affiliate marketing offer.

These methods will work for any level of affiliate marketer but are especially good for those who are new to the industry as they take time instead of money. For those who have the money more than the time, all of these methods can be outsourced, as well.

Forum marketing is a good place to start.

Most forums allow a signature file where you can put a link to your affiliate offer. The key is to find active forums within the niche that you are promoting products in.

Become an active participant on those forums and you will find yourself getting traffic through your signature link. You must do this in the right way, though, and not just spam the forums to get your link seen.

By being a valuable and active member, you never need to refer directly to your offer. Others on the forum will check it out naturally if you are giving good information in your posts.

Commenting on blogs

Blog commenting is another way to get traffic to your offer but again, you must do this the right way.

By finding blogs of those within your niche and interacting with them, you will be getting a name for yourself within the niche. Your comments should always be related directly to the posts and show clearly that you actually read the post.

Meaningful comments that actually enhance the conversation and add to the information are the key to effectively using this traffic generation strategy.

Getting social

Social media is another effective tool in traffic generation.

Sites like Digg, StumbleUpon and other social bookmarking sites allow you to bookmark your site so that other people can see them.

Other sites like Facebook and Twitter allow you to actually send broadcasts to anyone “following” you where you can tell them about your offer and even give them a link to check it out.

Traffic from articles

Article marketing is one of the best free traffic generation methods. You write a useful and informative article and submit it to the various article directories online. The sites allow you to include a resource box where you can direct the reader to your affiliate offer.

Not only do you get direct traffic, the backlinks from the articles can help your site rank better with the search engines.