Automotive Direct Mail Marketing Tip – How to Make Your Online Campaign Successfully

A helpful automotive direct mail marketing tip can make your campaign successful. This is the most commonly read direct mail today. According to an article in DM News, a survey showed that as many as 73% of the car buyers today respond to the direct mail. This is one of the main reasons why most auto manufacturers and dealers today use this marketing method.

Advantages of Using Direct Mail There are several different advantages of using this type of marketing for the automotive business. Automotive campaigns that use this avenue can be tailored so that they can fit in with any kind of budget. Direct mail can be very simple postcard or it can be a complex brochure kit, according to the budget that you have. Automotive direct mail marketing tip that is very effective is to use it in such a way that it would support your business and it would also provide you a cost effective method to bring in more clients. Most companies that deal in direct mail offer price breaks with an increase in volume. If you mail more, you would be able to save more per piece. The volumes of automotive direct mail can be scaled up and down very easily to coincide with the budget limitations.

Some Helpful Tips Like any other type of marketing, direct mail can also be successful if used the right way or it can fail if not used the correct way. If you research, plan and execute it well, it is possible to enjoy its many benefits. The first helpful tip is that you should be very careful while deciding between letters and postcards. For every business, the answer would be different but you can always base the decisions on relevant statistics and on the best practices. With this type of marketing, the list of customers is much more than just a way to reach audience. The list is actually your audience and your success will depend largely on the accuracy and the relevance of the mailing list. It is very important to find and select the best mailing list for marketing.

Other than selecting a good mailing list, it is also very important to decide on the contents of the mail kit. Whether you want it to be just a letter, coupon, inserts or brochures or if you want a combination of them has to be decided. Knowing how much will be enough and how much will be too much is very important. The message that you deliver is also very important and the right copywriting can make your campaign successful. If you use the above mentioned automotive direct mail marketing tip, then it will not be difficult to be successful.

Free Methods to Drive Traffic to Your Affiliate Marketing Offer

There are many, many ways to drive traffic to a website. Today we will discuss some of the best methods that don’t take a cash outlay.

Free traffic

That’s right – free traffic generation for your affiliate marketing offer.

These methods will work for any level of affiliate marketer but are especially good for those who are new to the industry as they take time instead of money. For those who have the money more than the time, all of these methods can be outsourced, as well.

Forum marketing is a good place to start.

Most forums allow a signature file where you can put a link to your affiliate offer. The key is to find active forums within the niche that you are promoting products in.

Become an active participant on those forums and you will find yourself getting traffic through your signature link. You must do this in the right way, though, and not just spam the forums to get your link seen.

By being a valuable and active member, you never need to refer directly to your offer. Others on the forum will check it out naturally if you are giving good information in your posts.

Commenting on blogs

Blog commenting is another way to get traffic to your offer but again, you must do this the right way.

By finding blogs of those within your niche and interacting with them, you will be getting a name for yourself within the niche. Your comments should always be related directly to the posts and show clearly that you actually read the post.

Meaningful comments that actually enhance the conversation and add to the information are the key to effectively using this traffic generation strategy.

Getting social

Social media is another effective tool in traffic generation.

Sites like Digg, StumbleUpon and other social bookmarking sites allow you to bookmark your site so that other people can see them.

Other sites like Facebook and Twitter allow you to actually send broadcasts to anyone “following” you where you can tell them about your offer and even give them a link to check it out.

Traffic from articles

Article marketing is one of the best free traffic generation methods. You write a useful and informative article and submit it to the various article directories online. The sites allow you to include a resource box where you can direct the reader to your affiliate offer.

Not only do you get direct traffic, the backlinks from the articles can help your site rank better with the search engines.

5 Reasons to Use Postcards For Marketing

When considering different forms of advertising, always think about postcards. When I refer to postcards I mean 4 inch by 6 inch (4″x6″) flyers. I have many reasons to use them, especially in small business marketing, and I have found them to be very effective. Here are five good reasons why postcards should be included in your marketing campaign.

Reason #1: Low cost to print.

4″x6″ postcards are pretty inexpensive to print in comparison to most other printed items. I can have a box of 5,000 cards designed, printed, and delivered for under $500. Brochures can cost that much for 500. When dealing with small business marketing, these flyers can save a huge amount on marketing and printing costs.

Reason #2: Size.

I’m sure everyone has seen a 4″x6″ flyer at some point. Many times they are placed on your car or left in your door. These flyers are easy to handle, distribute, and save. If someone receives a 4″x6″ flyer with coupons on it, they are more willing to save it than if they receive the same coupons on an 8.5″x11″ sheet of paper. Obviously, everyone will have different reasons for using flyers, but 4″x6″ postcard-size flyers are effective in just about every situation.

Reason #3: Postage Costs.

Postage goes up quite often. It seems like every time I go to the post office, it has gone up again. When determining how small businesses will market to their target markets, postage is always part of the equation. If you are mailing a 4″x6″ flyer, it will cost you the postcard rate, not regular first class, which saves you almost half. Many people tell me they use a mailing house and it helps reduce costs, but I have used them before also. The savings you receive in postage is usually eaten up by the mailing house’s fees, and even before those fees, you still save money with 4″x6″ flyers.

Reason #4: Quality.

4″x6″ flyers are used quite a bit, especially by the entertainment industry. For this reason, there are many printers available for 4″x6″ flyers. You have to be selective in choosing your printer, but the better printers provide a top-quality finished product. The price I quoted earlier is for UV-coated, 14 pt stock, and full-color on both sides. Most small businesses struggle with price of printing because they usually can’t order large quantities. They usually end up using weaker quality products to save money, but 4″x6″ postcards can be top-quality and still save money.

Reason #5: Attention-Grabbing.

Many direct mailers tell me I should send a letter, sample, pen, and other garbage in an envelope. Besides the outrageous cost this brings, it weakens the response. People see a marketing piece in the mail a mile away, including postcard flyers. Will they take the time to open the envelope, maybe. Will they read the postcard flyer because the information is staring at them, definitely! Test the theory yourself: see how many envelopes you decide to open versus the number of postcards you read.